Industrial PVF and Technical

Chip Roska

President/GM/Tech Sales

Chip manages United’s marketing & sales efforts. He joined the company in 1977, after several years as a public relations and advertising consultant. His career with United has evolved primarily through participation in United’s Industrial and Technical Divisions, where he works closely with some of United’s larger industrial, utility and mechanical contractor customers.

He holds a BA in Journalism from Texas Christian University.

Post-college education includes courses in:

  • “Marketing & Sales Management” (University of Wisconsin)
  • “SPC/Total Quality System” (Milwaukee Area Technical College)
  • “Total Quality– A Management Overview” (MRA Institute of Management
  • Various seminars through the American Supply Association (ASA) and the American Society of Quality Control (ASQC)

Factory/product training includes:

  • American Meter (meters, regulators/ accessories)
  • Anvil Gruvlok (grooved piping systems)
  • CDC Valve Company (severe service control valves)
  • Contromatics (ball and high-performance butterfly valves, actuators)
  • Gestra (steam traps, check valves, pumps, controls/control valves)
  • Hammond quarter and multi-turn valves)
  • Miljoco (pressure gauges/thermometers)
  • Penberthy (jet pumps, liquid level gages & valves, sight flow indicators, level switches and transmitters and boiler trim products)
  • Raymond Controls (actuators/controls)
  • Ruud (water heaters)
  • SSP (instrumentation fittings/valves)
  • Stockham (pipe fittings and valves)
  • Wardflex (corrugated stainless steel tubing for natural gas—certified)
  • Watts (automatic control valves) and Weldbend (weld fittings/flanges)

Chip is a delegate to Affiliated Distributors and serves on A-D’s Marketing Committee.


Tony Sterry

Inside Industrial & Technical Sales

Tony joined us in 1999, after high school graduation—starting in the warehouse and quickly moving to the City Sales Counter. Tony’s father, Brett, had worked for us in the 90’s and was instrumental in bringing his son to us. Tony moved to Inside Industrial Sales in July of 2013, after demonstrating his product/application aptitude and customer service skills at the Counter. He is proving to be a quick study in the Industrial Division.

Tony recently completed factory training at SSP Fittings Company in Twinsburg, OH—a manufacturer of high quality instrumentation fittings, valves and tubing.

He has also received in-house training in a wide variety of plumbing and PVF product lines.


Customer Service

Joni Hayes

Vice-President/Assistant GM
Inside Industrial Sales

Joni is our “Girl Friday.” In her 30 year journey with United, she started as a coding clerk and receptionist. When the opportunity came along, she quickly learned to do invoicing. Eventually, she started helping with price updates. Then, customer and product record maintenance. By this time, she had picked up enough customer and product knowledge to assist in those areas when were short-staffed. So, when our inside sales manager became ill, Joni began to provide competent sales and purchasing support.

Today, “all roads lead through Joni,” in addition to the sales and purchasing support she provides to many customers and vendors, she is also responsible for:

  • Invoicing
  • Product returns
  • Product (system) Maintenance
  • Price line updates
  • Inventory adjustments

If we need to find answers in our EclipseERP software, Joni will find them.